8 Essential Ingredients for Startup Success


Starting a business is no easy feat, even if you understand the ins and outs of creating a business plan, seeking investors, and dealing with legalities like Rule 506(c) under Regulation D of the federal Securities Act.  The process can be made easier when you have some guidelines for success, though.  Here are a few essential ingredients that every startup should have.

1. Industry Experience

You can start a business in an industry you know nothing about, but in addition to all the standard difficulties startups face, you'll also have to deal with a steep learning curve.  You're much better off starting a business that is backed by industry knowledge and experience.

Starting a company requires hard work, long hours, and devotion.  If you don't go in with a passion for what you're doing, you may run the risk of burnout.

2. Passion for Your Project

Starting a company requires hard work, long hours, and devotion.  If you don't go in with a passion for what you're doing, you may run the risk of burnout.

3. A Niche

Before you even start thinking about particulars like initial public offering (IPO) dates or a private placement memorandum (PPM), you need to know where your company fits within the industry.  What can you offer that competitors can't?  What makes you special?  Pinpointing your niche can make or break your startup.

4. Mission Statement

What is your goal?  What consumer problems are you trying to solve with your products or services?  Answering these crucial questions up front can drive every business decision you make.

5. Business Plan

Your business plan is a blueprint for your startup, and the more detailed it is, the better chance you have to obtain needed funding, gain consumer interest, and see success.  This plan needs to include information like market research, funding requirements, and a comprehensive plan for starting your business and managing operations for the next 1-5 years.

6. Backup Plan

As part of your business plan, you need to account not only for anticipated success, but also potential failures.  Business owners should exhibit some capacity for flexibility, because even the best-laid plans never go quite like you expect.  Planning for common pitfalls is just good business.

7. Funding

Startup capital is a must if you want to launch your business enterprise, so you need to speak with lenders, investors, crowdfunding facilitators, PPM consulting firms, and other experienced professionals who can advise you on the best options for funding your startup.  This is where we can help at PPM LAWYERS.

8. Legal Advice

Your small business lawyer can help you with contract negotiations, liability issues, and even securities concerns.  With an experienced attorney on call, you can get all your ducks in a row and avoid legal setbacks that could delay or derail your plans.


There is an extensive to-do list when trying to launch a startup. Paying attention to these key aspects will help ensure long-term success and save you from unnecessary setbacks and failures.

Tagged Form D, PPM, Private Placement Memorandum, Startups